For Sale by Owner
Phone : 0417432 ****

Adrienne & The Misses Bonney St Ives

Listing Id : 234464

Location : New South Wales - Sydney North -Sydney

Category : Fashion

Asking Price : $350,000 ONO + SAV

Business description

Highly renowned boutique, Adrienne & The Misses Bonney St Ives is offered for public sale for the first time in over 40 years. The hard work has been done over the last 40 years establishing this B&M business and now, also online.  It is now the right time for the owners to bow out and hand over to owners ready to take the business to the next level.

This boutique is a profitable retail and online fashion and gift destination. Established in one of Sydney’s top tier mini-major shopping centres, St Ives Shopping Village on Sydney’s affluent North Shore, this business has always changed hands privately.  First time offered for public sale in 40 years.  The boutique offers women’s and baby/toddler fashion and gifting online as well.

Location Detail

Located on Sydney’s affluent North Shire within St Ives Shopping Village with extremely high spend per m2.  This shopping centre attracts clientele from local area, as well as empty nesters visiting from the Central Coast and Southern Highlands due to its proximity to M2 and the Pacific Highway.

Potential

The business has a well established email and address client database.  Online sales funnel, social media channels established as well as domain addresses ready for expansion.  A younger more tech-savvy owner could take this business to the next level.  There is also the opportunity to split the business (womens fashion is one line of business, baby fashion, accessories and gifting the other) to further maximise growth and profit potential.

Skills

Anyone with a keen interest in the fashion industry would hit the ground running with this established business. However the owner is willing to stay on as a consultant to help with the transition and/or buying.

About the business

The business was established in this location 40 years ago, whilst the original Miss Bonney established her business in 1906.  It is a destination for customers and is well regarded in the community. A highly recognised name, customers associate this boutique with luxury, quality and exclusive designs, hence a gift from this boutique is highly regarded.

The new owners do not have to worry about establishing a new business, this is a well established business with an impressive customer database.  Email marketing campaigns to this database regularly result in 50% or more open rates, online purchasing and in store visits and purchasing.  The new owner may be tech-savvy or have the resources to take this well established old-school retailer to the next level.

The fit out is current, the purchaser will be able to walk in and seamlessly start profitable trading from day 1 as the sale is on a walk-in-walk-out basis, even the POS is included.

Some great facts about this business:

  • an extremely old and trusted brand
  • high brand recognition
  • excellent location in a mini-major with consistently the highest spend per m2
  • online offering with great Google ranking, all related domains are included in the sale, allowing at the business to develop online opportunities even more
  • house labels established and trademarked, for purchasers who are interested in the super-profits that can come from in-house brand development
  • fully equipped - no cap ex required
  • loyal, core staff
  • current owner willing to assist on a consulting basis with business planning, range buying etc


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