Transworld Business Advisors - Gold Coast North Phone : 0404 07 ****

REDUCED IN PRICE Local magazines x2 (northern Brisbane locations). Excellent ROI, additional growth capacity

Listing Id : 287838

Location : Queensland - Brisbane North -Brisbane

Category : Printing, Publication, Advertising

Asking Price : 280,000

Business description

This is a great business and is suitably poised to appeal to a wide range of buyers;
•    At home and have some spare time during the week 
•    Looking to get into business for the first time
•    Already working in the print/advertising industry and looking to break out and ‘do your own thing’ 
•    An advertising business looking to grow via acquisition

These magazines have been providing two north Brisbane locations with a comprehensive what’s on guide, great local stories, news and events for over five years. Content is split circa 50/50 between feature articles and adverts. This has proven popular with local businesses with a large number having supported the magazines since inception. There is little competition in this space and each publication has further room for growth. 

Local businesses face a real dilemma when it comes to promoting their business; mass advertising has become more expensive, more fragmented, less predictable and less laser guided when it comes to reaching the target audience. 

This business model has successfully claimed a real gap in the market by offering local businesses a targeted audience, constantly communicated to, at a price that all businesses can afford. 

Key Points

•    Home based
•    1 x salesperson and multiple ‘freelancers’ 
•    Monthly publications focussing on two localities 
•    Print run of 11,000 per publication, stocked in over 750 outlets
•    Estimated readership in excess of 44,000 per month
•    Long standing and loyal advertisers with top 10 clients accounting for no more than 28% of revenue
•    All sales activity (and other duties) managed by a salesperson working 4 days per week 
•    All other work is outsourced (creative, editorial, photos and printing, etc.) 
•    Both publications have additional capacity and scope to increase the number pages per issue

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